Achieve Better Results with a Topical Map for Local SEO

As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

So, what is a topical map exactly? A topical map for Local SEO uses a network check here of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

First and foremost, thorough keyword research must be your initial step. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.